Browsing Month
Ok, so you now understand ideas to increase sales and you should track the results of every sales promotion. Follow this simple system. ADVERTISING AND SALES PROMOTION RESULTS ANALYSIS A. Date the ad or promotion ran or letters sent out B. Promotion Name C. Ad …
Not Testing Your Marketing Strategies One of the worst things you can do is to fall in love with your product, service or marketing plan. Because you spend so much time developing your ideal marketing plan your objectivity can often go right out the window. …
Are you taking massive action? So many businesses have great ideas and plans, but you fail to take right action to grow your business. You’re waiting for thing to be right, before you do anything. That’s understandable. Most businesses are tight for money and you …
Walt Disney said, “Do what you do so well, that when others see you do it, they want to see you do it again, and will bring others to see you do it.” This was the strategy Disney used in marketing Disneyland and look where …
Testimonials are one of the most under-utilised marketing strategies a business owner can have. Imagine yourself buying a product and you want to tell everyone how happy you are with that purchase. That is amazing free advertising for that product. Testimonials can be used on …
Do you have a database of your past, current and prospective customers? Are you recording, monitoring and analysing your customer database? Building a database and studying and reviewing your customers’ records and business relationship with you is one marketing strategy that is not well-utilised. Do …
Direct-response advertising is most effective if you own a small to medium size business. This kind of advertisement solicits a direct and immediate action from you on helping your customers address their issues and concerns as business owners. Most of the advertisement or promotion we …
You are a great coach, an awesome business owner, or a marvellous consultant. I can feel that your passion is over flowing to give the best service you can give. Yet I know that despite this genuine desire to help, finding people whom you want …
I heard this once in a conference I attended, “If you ask a carpenter how to become a good carpenter, he’ll say “Study Carpentry”. If you ask an architect how to become a good architect, she’ll say “Study Architecture”. If you ask a real estate …
It is said that customers are the lifeblood of any business. This is so true, as no business will exist without the source of its revenue. To increase your customers start with having prospects, converting them to happy and repeat customers. Being satisfied, these customers will …
